Real Estate Is Location, Location, Location. A Great Agent Is Communication, Communication, Communication.
You’ve heard the old line that real estate is all about location, location, location. That’s true. But when it comes to choosing the right agent, the real rule is communication, communication, communication.
A few times a year I meet someone who started working with an agent and decided they needed to make a change. Sometimes it’s a top producer. Sometimes it’s someone brand new. The experience level varies, but the complaint is usually the same.
Bad communication.
It shows up in a few different ways.
How to Find a Good Real Estate Agent in Austin
Like most industries that involve actual humans, real estate agents vary wildly in competence. Knowledge of contracts, neighborhoods, pricing, and market trends all matter a lot. But if I’m being honest, I don’t think those are the most important things. Helpful? Absolutely. Critical? Yes. Most important? Not quite.
The most important thing is an agent’s ability to connect, advocate, and empathize.
I don’t want to downplay experience. My first few years in real estate felt like drinking from a fire hose while running downhill. It’s hard to truly advocate for someone when you’re still figuring out how to do your own job. Over time, though, I realized the part of the work I loved most wasn’t the contracts or the stats. It was the people. Understanding what they actually want and helping them get there without losing their sanity along the way.