Real Estate Is Location, Location, Location. A Great Agent Is Communication, Communication, Communication.

You’ve heard the old line that real estate is all about location, location, location. That’s true. But when it comes to choosing the right agent, the real rule is communication, communication, communication.

A few times a year I meet someone who started working with an agent and decided they needed to make a change. Sometimes it’s a top producer. Sometimes it’s someone brand new. The experience level varies, but the complaint is usually the same.

Bad communication.

It shows up in a few different ways.